In today's vastly competitive digital world, an effective and healthy online reputation is worth its weight (if you can weigh one's reputation that is!) in gold for any business. However, a single negative link, especially if it originates from a reliable source and shows up in the first page of the search engine, can cause considerable damage to your organization, and in some case, may even destroy it.
This is why online reputation management is something that no company-- small or big-- can afford to ignore anymore. With the all-pervading internet environment we are living in, the internet often happens to become the source of our first impression. Once a potential customer has contacted you (via phone, email, etc.), the very next thing he will do is head to Google, rather than asking for references-- as it used to happen in the old days. And you can imagine what may happen if he comes across several damaging reviews regarding your business in the first a couple of pages of the online search engine.
It will matter very little whether those negative criticisms were warranted, or if they were simply malicious opinions circulated by some dissatisfied customer (or, in few cases, even by ex-employees of the company!), the harm will be done.
This is why preserving a spotless online image is so vital for any and all business. Our reputation management experts employ a variety of techniques to improve the online reputation of your business.
Something to be aware of here is that once a negative link rears its head, it is almost impossible to remove the link (and the content and the images it contains) from internet, especially in the US. So, the most effective counteraction is to try to push the damaging links from the first (and preferably from second and third) page of the online search engine results. Close to 93% of the web browsers don't exceed the first page in their search. This means as long as you can push those harmful links off the first page, your company is relatively safe and won't suffer any serious repercussions from those negative reviews.
And the most effective way to perform this is to flood the web with good, original and relevant content. This means well developed, effective and targeted content that includes, to name a few things, video, images, and blog posts. Simply put, you need to provide excellent UX or User Experience to your existing and potential customers by using your own website but also exploiting the various off-site optimization strategies. For instance, at Red Rain SEO, once we take up a reputation management project, the very first thing our team concentrates on is developing a strategy. This includes researching the business well and creating quality content as necessary, but the next and the most important part is to share these contents at appropriate platforms.
However, one must keep it in mind that it typically takes time for ORM (Online Reputation Management) strategies to yield results. Commonly, once you hire a company for your ORM requirements, you may expect to see the results anywhere between three to six months. Another important thing is that once you get the desired results, it is just as important to maintain the great work-- otherwise, those nagging damaging links may resurface again in a few months' time.
So, How Good a Reputation Is Your Website Enjoying At Its Current?
Click "GET STARTED" to discover how we can help you!