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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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digital marketing Sacramento
GET STARTED2019-06-04T21:39:21+00:00
Article provided by: Three29

digital marketing Sacramento

Three29 is a leading digital marketing firm in Sacramento that focuses on growing your business successfully with online marketing services. We have experts in key digital channels and work with clients to ensure the best results across every campaign. We always deliver substances to ensure we maximize your budget, so you get the most out of your investment.

Our Digital Marketing Services        

Our digital marketing services have evolved, but designed to drive traffic to your website. Our team uses effective and modern digital marketing solutions. We offer digital marketing agency services in the following areas: 

  1. Search Engine Optimization (SEO)

SEO is an essential part of any digital marketing strategy. It’s a powerful marketing tool that includes link building, keyword research, copy optimization, and a lot more. SEO allows you to take your website to the top of search engine rankings when done in the right way, which will increase your organic traffic, conversions rate, and revenue. Our team at Three29 has the experience, knowledge, and tools needed to create high-performance search engine optimization strategies that are specific to your business.

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Web design and development are an essential part of any digital marketing strategy. A user-friendly website design that is intuitive, eye-catching, and fast has become the standard by which every online business succeeds or fails. With so many digital marketing agencies out there, choosing the right web design and development team can be a difficulty. At Three29, we are one of the best Sacramento digital marketing agencies. We know that your website is your vision for your brand and your business, as well as your storefront. Our web design and development teams include experienced designers who know how to bring your vision to life.

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Using advertisements and promotions, email marketing allows you to build a relationship with your customers, bring more traffic to your website, and increase your revenue. At Three29, we have experienced and skilled teams of email marketing experts who know how to create high-performance marketing campaigns that drive traffic and revenue.

  1. Social Media Marketing

Social media marketing allows you to take social media platforms and turn them into a place where your business can define its brand, promote products, share deals, and build trust with a large customer base. As part of our digital marketing services, our social media marketing team knows how to craft the best performing marketing campaigns that will bring you more brand recognition, and increase your revenue.

Why You Should Choose

Three29 is one of the best digital marketing agencies in Sacramento with years of online marketing experience. We have worked with hundreds of companies, firms, and even other agencies across dozens of industries. Our team of experts can help you achieve the results that you are looking for. Get in touch with us today if you need a digital marketing company in Sacramento to define your brand, increase your traffic, improve your web presence, raise your conversions, and drive your revenue more than you thought. Contact us today for your free digital marketing consultation.





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