At Red Rain SEO, we use proven methods to help optimize your website so that search engines can get a better understanding of it and place you higher in the rankings. This will give you more credibility, traffic, customers, sales, and profit.

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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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GET STARTED2019-06-04T21:39:21+00:00
Article provided by: Net Success USA

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Do you own a business in the Los Angeles area that could benefit from SEM? Search engine marketing can increase your visibility on the Web, translating to a greater Web presence and improved recognition of your corporate brand. Net Success USA in Los Angeles provides SEM services to businesses, with proven results.
If your business has a website, chances are you’ve heard that SEO, or search engine optimization, is vital to your success. SEO is a method of designing or updating a website in a way that ensures it is highly visible to search engines, and in turn, to potential visitors. By using organic SEO techniques, Net Success USA can help you reach the web users that are searching for your products or services, by helping you reach the top of the Search Engine Results Pages (SERPs) for searches pertaining to your business. They will develop a strategy that is geared towards moving from planning to implementation as quickly as possible to deliver results both in the short-term and down the road. SEO is just one facet of SEM that Net Success USA uses to grow your business.
Net Success USA in Los Angeles also provides SEM in the form of PPC ads, which are paid search results that appear every time someone searches for a related term. One of the greatest benefits of PPC ads is that you’ll only pay when someone actually clicks on one of your ads. Clicks typically cost between 50 cents and a few dollars each. However, the people who click on your ads are probably already interested in what you have to offer. You may see higher conversion rates from using this type of marketing solution.
Comprehensive SEM marketing also entails the use of branding to build your corporate identity and increase awareness of who you are and what you do. Branding is the process of positioning the company as an authority. The only way to do that is to get people talking about and reading about the company. It’s about good customer experiences, both with the product and through communication. Paying attention to the people and their needs before profits creates a positive brand image.
Small businesses in Los Angeles that do not have marketing departments would be wise to hire a company that is proficient in all types of SEM. SEO alone will not rocket a company to success on the Internet. Building a strong brand that is attached to certain keywords is the best way to ensure that a company’s business does not get buried at the bottom of the search engine.
Net Success USA in Los Angeles would like to invite you to visit their website to learn more about their SEM strategies and how they can grow your business. You can find their Web site at netsuccessusa.com, or call one of their specialists at 800-736-0081 if you have questions. SEM solutions provided by Net Success USA are your business’ best bet for improving your Web presence and seeing a marked improvement in sales. Why not call today? 
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