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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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Ott Advertising
GET STARTED2019-06-04T21:39:21+00:00
Article provided by: wearelaunchmedia.com

Ott Advertising

OTT, which stands for Over-The-Top advertising, has become a common acronym in the marketing industry. The strategy involves streaming digital advertising content to a device. The next question would be to ask about the difference between OTT and the regular television adverts.

The main difference between OTT and the regular ads is that this strategy delivers content through a wide variety of platforms and devices. This ad overrides your YouTube video or Facebook clip for a few seconds. It has become increasingly popular since the onset of social media and high tech digital systems.

Which devices support OTT?

  • Game consoles
  • Smart TVs
  • Streaming boxes
  • Smart blue-ray or DVD players
  • HDMI sticks
  • Internet-enabled devices

What will happen to your Netflix?

OTT advertising is most likely going to affect free platforms such as post cable news media. Some of them include Yahoo View, Crackle, Newsy, Cheddar, and the Young Turks. A premium Netflix user will have ad protection and continue to enjoy shows without interference.

Despite this setup, networks realize the benefits of including OTT in their channels. Some niche platforms will begin subscribing to ads in a bid to improve their revenue and attract specific viewers. This observation is evident in the 2018 ad business report of Roku, which reported ad revenue of more than $1 billion since the integration of ads.

What are the benefits of using OTT in your business?

Wider reach

OTT advertising recorded a very low outreach in its first year of operation. The number had grown to 170.1 million people in the United States by 2018, and speculators estimate the volume will be 197.7 million in 2022.

Better targeting

OTT provides businesses and campaigns with more options for selecting targets. The investor can work with advertising businesses to target a population in specific geographical locations and demographic setups. Reaching the right audience is more important than sending out excessive ads to the wrong people.

Detailed analytics

OTT platforms provide users with powerful reports to give them a better insight into the ad’s performance. You will get an accurate view of the target market and their reaction to different strategies using thorough data types.

Flexible budgeting

Unlike traditional adverts, OTTs give you the option of selecting a desired volume of outreach. You can purchase a specific number of views and maintain a flexible budget throughout the campaign’s journey. This solution maximizes efficiency while saving money for your business.

Increased creativity

OTT platforms have access and understanding of complex presentations. We utilize information on your business to create a message that will resonate with the mission of the campaign and the business’s theme. You can have the assurance of high-quality content that will maintain its effectiveness on all devices and media channels.

What is the future of OTT?

This advertising model will give small businesses a stronger presence among bigger giants in the same industry. You can expect OTT to continue flourishing as long as enterprises realize growth in reach and effectiveness. Additionally, the outreach number will grow with the innovation of better and cheaper devices as well as the increase of media platforms.



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