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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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San Diego Seo Consultant
GET STARTED2019-06-04T21:39:21+00:00
Article provided by: Quantm Media

San Diego Seo Consultant

San Diego Seo Consultant

Do you want your site to rank better, net more conversions, and get better traffic? Technical SEO is one of the most fundamental aspects of SEO, and if your site has unresolved technical SEO issues, you'll struggle to rank high in search engine result pages (SERPs).

However, it's vital that you spend some time optimizing the technical SEO of your website. Below you'll find checklists of some technical SEO implement, but before we do that let explain what exactly is technical SEO.

What Is Technical SEO?

Technical SEO is the process of optimizing, indexing, crawling, and rendering your website to achieve higher search rankings. It's part of on-page SEO, which concentrates on improving your website elements to get higher rankings, but it's the opposite of off-page SEO, which is about creating exposure for a website through various channels.

What Are The Technical SEO Checklists To Implement?

1.     Use Secure Sockets Layer (SSL)

SSL is a security protocol that generates an encrypted link between a browser and a web server. Back in 2014, Google confirmed that SSL is now a ranking factor. So if you've been thinking of getting an SSL certificate for your website, now is the time to upgrade, not just for enhanced security, but also for SEO. Any website that the URL starts with 'HTTPS://' rather than 'HTTP://' is using SSL.

2. Ensure your website is mobile-friendly

Your website must be mobile-friendly to improve search engine rankings and technical SEO. Google is transparent that having a responsive site is considered an important ranking signal by its algorithms. And the introduction of Google's 'mobile first' approach to indexing content makes a responsive website more important than ever. So make sure your website is fully responsive and will display in the best format for mobile, tablet, or desktop users.

3. Speed your site load time

Another essential technical SEO metric to check is your site load time. If your website doesn't load under 2 seconds on desktop and 3 seconds on mobile, users are more likely to leave your site. Google will penalize your website if your site is slow and takes a long time to respond. Site speed can also affect other key metrics that search engines use for ranking, such as bounce rate and time on page. Increasing site speed is very important. You can do that in different ways. The most common is compressing images, clearing browser caching, and utilizing CDNs.

4. Eliminate duplicate content issues 

Duplicate content can affect the rate of your website traffic because it means two or more pages have identical or nearly identical content. Therefore, it's essential to make sure your pages are unique. You can do this by removing some of the duplicate pages or by editing the content on your pages. You can also use Screaming Frog, Copyscape, SEMrush, or Site Bulb to identify duplication.


This post is just a beginners guide to technical SEO, but in reality, there are lots more to explore about technical SEO. You can contact San Diego SEO consultant if you want to go into detail about these tactics of technical SEO. 

We welcome your comments!

San Diego Seo Consultant San Diego Seo Consultant