At Red Rain SEO, we use proven methods to help optimize your website so that search engines can get a better understanding of it and place you higher in the rankings. This will give you more credibility, traffic, customers, sales, and profit.

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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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Social Media Management Boise
GET STARTED2019-06-04T21:39:21+00:00
Article provided by: Idaho Style

Social Media Management Boise

Social Media Management Boise

Seventeen million people use Instagram, Facebook, and Tik Tok every day. It is impossible to ignore the impact of social media because it is the basis of our everyday life. Most business owners realize that it is necessary to hire a social media manager as soon as a couple of weeks or months into the business. Hiring a social media manager for Facebook marketing in Boise Idaho is the key to growing a powerful platform while saving both time and money in the end.

Reasons to hire our experts for social media marketing

Understand you audience

The most crucial factor for excellent social media marketing is strategy. Social media makes it easy for businesses to narrow down the search with any different filters, including the following:

  • The basic demographic area
  • Intentions of the purchase
  • The buyer’s spending habits
  • Age of the average audience
  • Adjacent interests of the audience

We can help you answer the above questions and more to create specific filter suggestions with reliable results.

We learn the business.

We live in a world with fast and constant data overload, making it challenging to create a valuable and memorable experience with clients. Our job is to take up the fiber elements of your business, such as the logo, brand colors, and message, so that we can start a relatable and powerful campaign with measurable results. An example is that a fun and flirty brand could benefit from a few exciting memes now and then, while the severe buttoned-down business needs a more professional tone and style.

We know social media platforms.

Running content on social media is impossible if you do not understand the changing algorithms and strategies. The first and most essential consideration is which group of your audience uses the social media platform. People born in the 80s and before will mostly use Facebook, while the population born between the early 2000s and the 90s will use Instagram, while the youngest generation uses Tik Tok. Our Facebook optimization company uses our analytics to determine which tools they use and find a marketing scenario to match their skillset.

Understand the workflow

Social media is a creative process that needs years of consistent hard work. Working with social media means one must maintain strict schedules and deadlines. There is no magic formula to making the strategy work for your business, but we have enough experience to know that consistent effort delivers the best results. Leave it to our social media account management firm to handle the specific workflow details to create a high-performing post:

  • Fact-checking your brand details
  • Proofreading
  • Analyzing the post for quality content
  • Scheduling the posts for different platforms at the most convenient times
  • Finding content inspiration for the season, such as the most trendy topics in your industry

Constant editions

A strategy is only as good as its ability to yield positive results. We measure every strategy with the performance and analyze it to create social media content that ticks every box in your marketing strategy.

The takeaway is that your chosen social media manager must have passion and time to work on the ebbs and flows of different platforms. Submit your project planner today so our Facebook ads manager in Boise can start working on custom social media management in Boise.

Social Media Management Boise

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