At Red Rain SEO, we use proven methods to help optimize your website so that search engines can get a better understanding of it and place you higher in the rankings. This will give you more credibility, traffic, customers, sales, and profit.

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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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Instagram Influencer Marketing Platform
GET STARTED2019-06-04T21:39:21+00:00
Article provided by: getshirley.com

Instagram Influencer Marketing Platform

Instagram Influencer Marketing Platform

Instagram influencer marketing platform

If you’ve been thinking about using Instagram influencer marketing to promote your brand, the best time to start is now. Adopting influencer campaigns as part of your marketing strategy could be the quickest way to effectively reach your target audience, grow your customer base, and convert enthusiasts to repeat clients. Perhaps you’re confused about how to organize and coordinate your Instagram influencer marketing campaign; our unique Instagram influencer marketing platform can help you get started. This guide provides everything you need to know about how it works and what you can do with it.

How do you use influencer marketing on Instagram?

Shirley, our Instagram influencer marketing platform, is specially designed for brands working with multiple micro- and nano-influencers. The aim is to simplify all aspects of organizing, coordinating, managing, and monitoring your campaign, and our top influencer marketing tool for Instagram is the best for the job. Here’s a quick summary of what Shirley can do for you:

Keep track of influencers in a central platform

More brands have realized the benefits of working with micro- and nano- influencers rather than hiring only the top influencers on Instagram. If you’re to work with many influencers effectively, however, you need a system that can help you keep track of the progress of each of them. Our platform for Instagram influencer marketing allows you to do just that. You can also invite influencers to join your campaign with a link or upload them all in bulk.

Specify what your influencers need to do

The top influencer marketing tools make it easy to set up campaigns, and Shirley is right there among them. In just a few clicks, you can assign specific tasks to influencers and organize what each one of them has to do. The avenue for clear communication of campaign requirements ensures there are no mixed signals – a common problem with working with multiple influencers.

Remind influencers when they don’t post

Our marketing platform for Instagram influencers trigger emails based on what your influencers do or do not do. You do not have to personally monitor the pages of your influencers on Instagram to see if they have completed their task or not. Our software easily helps you with that, plus it assists in sending automated reminders that go a long way in holding everyone accountable.

Schedule shipments

The success of many campaigns depends on how efficiently your company can get the products across to influencers. When you use our influencer marketing for Instagram software, you can schedule and monitor product shipments from one central location. Our software also allows you to connect Shopify to import products, create orders, and manage discount codes.

Monitor your campaign’s profitability

The cost of Instagram influencer marketing could be enough to put off most brands. But when you know you can recoup huge returns on your investment, you’re more likely to readily part with the cash. Our Instagram influencer marketing platform generates timely reports that provide useful insights into the profitability of your campaign. You’ll get to know the individual stats of each influencer, and, that way, you’re better able to make informed decisions.

Contact us to know how it works

Do you need more information on how our Instagram influencer marketing platform can help simplify your campaigns? Schedule a 30-min walkthrough to discuss your needs with an expert and to see what we do and if it would benefit you


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Instagram Influencer Marketing Platform Instagram Influencer Marketing Platform