At Red Rain SEO, we use proven methods to help optimize your website so that search engines can get a better understanding of it and place you higher in the rankings. This will give you more credibility, traffic, customers, sales, and profit.

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The Altered Landscape of Search Engine Ranking

All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.

The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.

Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.

For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).

Unique Value, Crawler Accessibility, UX

Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.

Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.

Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.

When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.

And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.

So, How Is Your Website Is Doing At Current?

Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.

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Chicago Seo Expert
GET STARTED2019-06-04T21:39:21+00:00
Article provided by: Avola Technologies

Chicago Seo Expert

Chicago Seo Expert

Your website’s SEO affects the overall rankings of your business and therefore your profitability. But one thing is certain — intense competition in the online marketing world makes the niche highly competitive.

If you google search “leading Chicago SEO expert,” you will be astounded by the number of companies that pop up. With such overwhelming information, it can be difficult to know how to choose the best to help run your business. What gives you clarity is how you make your choice. 

Here are five things to consider when you are choosing a top of the line Chicago SEO expert:

What are their Promises?

Any SEO company in Chicago that offers abstract promises is not the ideal one for your brand. SEO is not magic, so anyone who claims to have special insight more than everyone else is probably not telling the truth.

Another tactic companies like this employ is to play up the mystery of SEO and claim the ultimate knowledge of Google’s algorithms. Don’t fall for it. A premier Chicago SEO expert will understand how search engines work and be ready to put in the work for constant modifications because Google changes algorithms almost weekly.

What is their Process Like?

Do their metrics align with yours? Are their methods and processes similar to what you want? Before you commission any SEO agency is Chicago, you will want to have a discussion about your goals and objectives.

Let your prospective SEO expert detail their processes for accomplishing your objectives. Of course, this will come on the back of your specific information about what you expect. Get them to explain their commitment to help you rank high. You can do this by asking for the reasons they use their current processes. This would open up a world of information for you.

What are Their Reviews Like?

People say the best businesses are those referred by word of mouth from someone in your immediate circle. Today, our immediate circles have expanded to include the internet. Paying attention to the experiences of other users of a specific SEO agency in Chicago is highly recommended.

Another method to employ is by asking your potential Chicago SEO expert to provide a list of companies they’ve worked with successfully in the past. These former clients will be able to vouch for their effectiveness.

Are they Big on Communication?

The best SEO service in Chicago IL will give you your time’s worth by communicating effectively with you. Find out how often you will be contacted by your potential SEO firm. How do they prefer to communicate — phone calls, Skype or emails? Don’t forget to put your preferences first.

Furthermore, only hire a company that can readily attend to your needs once there’s an important issue on ground. Also, prioritize communication style. If your conversations feel forced, you’re probably not in the right place. Find someone who hears your heart.

What is their Price Range Like?

Your search for “an SEO expert near me” will yield several results ranging from cheap to expensive. Therefore, you can always find a Chicago SEO expert that suits your budget perfectly. Don’t be pressured into feeling like the more expensive a firm is, the better their services are. This is not necessarily the truth.

At the same time, don’t trust anyone that makes a ton of promises for a ridiculously low price. Make other wise financial decisions like finding out what the ideal payment plan will be and what happens if your work stops before the contract ends.

These above considerations will put you on the path to choosing the best Chicago SEO expert for your business. Would you like us to reduce your workload instead? Contact AVOLA for a free consultation: 1.847.881.6065.

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